Horigan

Marketing for results focused professional services firms.

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Our mission is to build a globally renowned professional services marketing consultancy by solving clients' challenges, sharing knowledge, and always exceeding expectations as to what our clients expect.

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Statistics

Posts: 68
Reposts: 0

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Understanding conversion rates

At a recent pitch, we were asked if there were any figures to help better understand ROI (Return on Investment). Lots of different...

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How to: Design a successful marketing campaign in 30 minutes

This is a guide to help you design an integrated marketing campaign. By following these steps you will be able to:

  • Raise the profile of...
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Four ways to improve marketing effectiveness.

How do firms maximise the chances that their marketing and business development efforts deliver the expected value on time and within...

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How to: Build a brand

Three steps to building a successful professional services brand

In 1916 the Coca-Cola company asked bottle manufacturers to come up...

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How to: Write a marketing plan in one hour

Give your firm a sustainable competitive advantage

This guide can help you write a marketing plan in 60 minutes. It follows our tried...

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Following up from networking events

What can you give in return? Can you refer work or make recommendations or help them in some way? Try and connect with people you can...

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Working the room at networking events

So, you have chosen the right event for you – good targets, introducers or referrers, at a cool venue, at time that works for you. You...

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Planning your approach to networking events

Networking events are not for everyone. If you do plan to use events as a marketing and BD tool, make sure you plan your approach. Here...

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Lawyers vulnerable to hacker extortion

DLA Piper partner Peter Jones warned firms were likely to be among potential future victims.

“As a law firm, we are acutely aware that as...

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Global profession grew throughout the crisis

In the four years following the financial crisis, the accountancy profession worldwide grew its professional membership much faster than...

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Aussie firm seals US alliance

Holman Webb has formed a strategic partnership with US-based global firm Diaz, Reus & Targ., which has 14 offices throughout the US,...

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PwC replaces Deloitte as biggest global firm

PwC has retaken number one spot from Deloitte as the world’s largest firm by revenue

PwC has recorded a global annual revenue increase of...

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How accountants can benefit from legal services revamp

A good article by James Johnson, Partner at Wilsons. He explains the two approaches to ABS licencing adopted by accountancy firms:

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US Law Firm Mergers Reach Highest Point in Nearly a Decade

The first three quarters of 2015 were on fire for U.S. law firm mergers: The law firm M&A tally was higher than the first three quarters...

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A new tack by law firms for austere times in Europe

Interesting that PwC gets an early mention...

The need to remain competitive since the financial crisis has forced law firms across Europe to shift their business models and explore...…

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Deloitte 'hides' university when candidates apply

Professional services firm Deloitte has changed its selection process so recruiters do not know where candidates went to school or...

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EY predicts flood of audit tenders ahead of FRC changes

Big Four firm EY expects a flood of FTSE audit tenders this year ahead of audit regulatory changes

According to the Big Four firm, the recent consultation on EU audit market reform from the Financial Reporting Council (FRC) is the...…

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