KPMG is launching a new private members club in the select Mayfair district of London next month — but the only way of getting on the guest list is by being a client or a partner of the firm.
Branded in KPMG marketing material as No. 20, the five-storey converted townhouse at 20 Grosvenor Street will provide a club-like atmosphere for well-heeled clients who feel more at home in London W1 than the glass-and-steel environs of its corporate headquarters in Canary Wharf in faraway Docklands. “We thought we’d create a West End space for people to meet, mingle and touch down,” said Simon Collins, UK chairman of KPMG. “Non-execs who have lots of meetings can often find it pretty lonely if they don’t have a base. So this is somewhere they can go, drop a bag, get something typed, call a cab, have a shower, a coffee and a sandwich, and meet other people.”