“When looking across each of the individual measures that generate the Index; top of mind awareness, favorability and consideration for multi-jurisdictional litigation and deals - Baker & McKenzie ranks first on each metric. Global coverage and local knowledge are central to this firm’s brand which provides them with the most differentiated brand in the global legal market. However, others are starting to catch up so this firm cannot be complacent” said Lisa Hart Shepherd, CEO of Acritas.
Truly global footprints, aligned value propositions and strong leadership are driving success for the world’s leading legal brands Over the last six years, the global legal market has seen many changes. The global recession may have kick-started the process, but clients are keeping it moving. As part of its annual global survey of over 2,300 general counsel, Acritas has been tracking how legal buyers select their firms and analyzing the firms winning – and losing – brand equity. Acritas’ sixth annual Global Elite Law Firm Brand Index sees Baker & McKenzie preserve its lead at the top of the table for another year. The link below will take you to the Acritas site where you can download their Global Elite Brand Index Review